Scenario
A closed-lost opportunity doesn’t mean “closed forever.” For example, using website tracking software, you may discover that a closed-lost account recently visited your product page. This is the perfect time to take action and go back to the account about their renewed interest in your product. Even if the lead still uses a competitor’s product, the contract may be expiring. Drop resurfaced leads into an automated email campaign to reconnect.
Triggers
- Opportunity is closed-lost for at least 60 days and the account has visited your website in the last 30 days.
Actions
- Add contacts associated with the opportunity to an email campaign.
- Consider adding new contacts who are likely part of the buying committee.