Scenario
Multiple inbound leads from a single prospect account may indicate recurring business challenges that your product can solve. An email sequence offering a free trial and targeted to high-placed decision-makers at the account can start a useful conversation.
Acknowledging a heavy number of inbounds from a company and offering to support the issues that need to be fixed creates an opportunity to show the value of your product or service. Noticing inbound lead patterns and then targeting higher-ups at an account takes advantage of data known about a prospect, increasing the chance of a sale.
Trigger
- More than one inbound lead received from a single account
Actions
- Begin an email sequence to engage higher-up contacts at the account
- Set up an auto-provisioned free trial