When it comes to sales and marketing success, choosing the right tools can make or break your go-to-market strategy. ZoomInfo’s go-to-market intelligence platform consistently stands out as the leader in providing actionable data and insights, with advanced AI and automation to help you sell smarter and win faster.
Here’s what customers, analysts, and the numbers have to say about ZoomInfo’s impact.
Thousands of 5-Star ZoomInfo Reviews on G2 and TrustRadius
G2’s Winter 2025 Reports
ZoomInfo continues to lead the industry with 138 No. 1 rankings in G2’s Winter 2025 Reports, placing in the top 0.01% of 130,000+ vendors. Highlights include:
- Ranking first in 56 Enterprise grids and 27 overall grids, such as Buyer Intent, Marketing Account Intelligence, Lead Capture, and Email Verification.
- Achieving a 100% user satisfaction rating for categories like Sales Intelligence, Account Data Management, and Market Intelligence.
- Over 8,000 5-star reviews, with more than 6,000 for ZoomInfo Sales.
Customer Testimonials:
- “ZoomInfo offers strategic insights into what my buyers are looking at… It’s the best contact database I have used.” – Daniel, Senior Sales Director, Enterprise.
- “Having used ZoomInfo for 3+ years, it has been instrumental in helping the sales team identify ideal client contacts and our targets.” – Dawn W., Vice President of Sales, Mid-Market.
Notably, ZoomInfo outperformed its competitors by sweeping categories like Market Intelligence, Lead Mining, and Email Verification, proving its dominance in both enterprise and SMB use cases.
TrustRadius 2025 Buyer’s Choice Awards
ZoomInfo Sales, ZoomInfo Marketing, and Chorus by ZoomInfo earned Buyer’s Choice Awards for their excellence in:
- Capabilities, value for price, and customer relationships, based on over 2,000 customer reviews.
- Recognition for empowering teams with actionable insights and AI-driven features.
Our TrustRadius reviews highlight ZoomInfo’s user-friendly interface, robust data accuracy, and integrations that drive efficiency:
- “ZoomInfo provides unparalleled insight into our target accounts. It’s become our secret weapon for lead generation.” – David K., Sales Manager at a SaaS Company.
- “The ZoomInfo Sales feature has been instrumental in reducing our sales cycles and improving win rates.” – Sarah L., Director of Business Development at a FinTech Firm.
Snowflake Modern Marketing Data Stack Report
ZoomInfo was named a Leader in Enrichment and Hygiene in the 2025 Modern Marketing Data Stack Report by Snowflake.
This recognition highlights ZoomInfo’s role in:
- Helping customers clean and enrich first-party data for improved AI implementation.
- Providing a reliable, unified foundation for advanced marketing strategies.
“We’re proud to be recognized by Snowflake for enabling effective data-driven marketing.” – Sneh Kakileti, VP of Product Management.
Newsweek’s Excellence 1000 Index
ZoomInfo ranked No. 55 on Newsweek’s 2025 Excellence 1000 Index, recognizing:
- Sustainable financial growth and corporate social responsibility.
- Ethical leadership and stakeholder value.
“This reflects our commitment to providing an innovative platform and an outstanding workplace.” – Henry Schuck, CEO.
ZoomInfo Copilot Recognized at the 2024 AI Awards
ZoomInfo Copilot was named a finalist in the AI Implementation of the Year category, acknowledging:
- A 60% boost in productivity and 58% increase in engagement reported by customers.
- Real-time AI-powered insights that are transforming go-to-market workflows.
“This wave of AI innovation is delivering tangible results for sales teams worldwide.” – Dominik Facher, Chief Product Officer.
Recognition from Trusted Analysts
Gartner Magic Quadrant
In 2024, ZoomInfo was named a Leader in the Gartner® Magic Quadrant™ for Account-Based Marketing Platforms.
Forrester Wave
Forrester Research recognized ZoomInfo as a leader in its Q1 2024 Forrester Wave Report on Marketing and Sales Data Providers for B2B.
Customer Reviews: Success Stories Across Industries
ZoomInfo’s transformative impact isn’t just theory — it’s backed by real-world results. Here are a few examples of how businesses have leveraged ZoomInfo to achieve measurable success:
Spekit: Boosting Sales Efficiency
By integrating ZoomInfo’s tools, Spekit improved its sales efficiency by 20%, resulting in faster deal closures and higher revenue.
“ZoomInfo’s actionable insights have streamlined our processes and empowered our team.” – Melanie Fellay, CEO of Spekit.
Xactly: Improving Lead Quality
Using ZoomInfo’s Data Scoring, Xactly experienced a 30% increase in qualified leads, dramatically enhancing its sales pipeline.
“The quality of data we now have access to is unmatched. It’s transformed the way we target accounts.” – Chris Cabrera, CEO of Xactly.
Smartsheet: Fueling Growth with Data Integration
With ZoomInfo’s data integration solutions, Smartsheet increased its prospect engagement rates by 35%.
“The integrations with our existing stack have been seamless, making it easy for our team to act on insights.” – Mark Mader, CEO of Smartsheet.
Snowflake: Driving Data-Driven Decisions
Snowflake leveraged ZoomInfo’s insights to reduce acquisition costs and gain a competitive edge in the crowded business intelligence market.
“ZoomInfo has been instrumental in giving us a data-driven edge in a competitive landscape.” – Frank Slootman, CEO of Snowflake.
Testimonials: What Customers Love About ZoomInfo
Direct feedback from customers showcases why ZoomInfo is the trusted partner for businesses worldwide:
- “ZoomInfo has transformed our lead generation process, giving us the ability to target the right prospects with precision.” – Jane D., Marketing Manager at a Healthcare Firm.
- “The platform’s AI-powered buying signals are a game-changer for identifying high-intent prospects.” – Carlos M., Senior Account Executive at an IT Solutions Provider.
These testimonials demonstrate the real-world benefits that organizations experience with ZoomInfo.
ZoomInfo: the Go-To-Market Intelligence Platform
ZoomInfo delivers more than just data — it provides the actionable insights and integrations needed to drive success at every stage of the customer journey. Whether you’re a startup looking to scale or an enterprise aiming to streamline operations, ZoomInfo has proven time and again to be the platform of choice.
Discover why more than 35,000 companies rely on ZoomInfo to fuel their growth with a free trial today.