Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals.

There’s certainly no shortage of sales tools available to help your team master every step in the modern sales process. The bad news? There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack.

That’s why we’ve waded through the available data, including third-party rankings and our own research, to assemble this list of top sales tools for your B2B sales team in 2025. These represent the key software platforms for your sales team to evaluate.

Top Sales Tools for 2025

Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team. Our research shows that a few top categories of sales software platforms stand out as must-haves for the ultimate GTM tech stack:

Sales Intelligence Platforms
Customer Relationship Management (CRM) Systems
AI Sales Assistants
Sales Auto Dialers
Lead Matching and Routing Software
Sales Compensation Platforms
Sales Call Tracking Software
Website Visitor Identification Tools
Buyer Intent Data Tools

Finding the right solutions for each of these needs is a major step toward a sales tool stack that will help your team find, work, and close more leads — and help your business grow.

Top 3 Sales Intelligence Platforms

Sales intelligence platforms offer comprehensive B2B databases with firmographic, contact, and buying intent data, while also providing intelligent insights through AI assistants that guide outreach and offer actionable recommendations.

These platforms further enhance sales execution with embedded conversation intelligence, engagement, and orchestration tools, alongside timely alerts for buyer engagement surges or role changes to ensure your team is maximizing outreach to contacts who are primed to buy.

Key features include seamless integration with major CRMs, powerful search and segmentation capabilities, and ongoing data cleansing for accuracy and reliability.

ZoomInfo

ZoomInfo’s GTM Intelligence Platform equips modern sales teams with the data, insights, and automations needed to connect with ideal buyers faster and drive more predictable revenue. Powered by the industry’s most robust and reliable B2B data engine, ZoomInfo helps leading companies outperform competitors and scale smarter.

The platform combines accurate contact and firmographic data with advanced signals like intent, engagement, and organizational changes — arming sellers with the context to engage the right prospects at the right time. Whether identifying key decision-makers or nurturing opportunities, ZoomInfo helps teams prioritize high-impact actions that shorten deal cycles and boost conversions.

Intelligent Insights for Smarter Selling

ZoomInfo blends proprietary first-party data, insights into account and prospect activity, and real-time buying signals to deliver highly actionable, personalized recommendations. Its AI assistant, ZoomInfo Copilot, interprets this information to guide reps on who to reach out to, when to connect, and how to tailor outreach. Users of Copilot report a 83% increase in average deal size and 30% faster deal cycles, saving an average of 45 days per deal.

Built-In Tools to Power Sales Execution

From prospecting to closing, ZoomInfo includes an integrated toolkit to enhance every stage of the sales cycle. Sellers and managers can tap into automated workflows, sequenced email campaigns, and conversation intelligence to increase visibility into their highest-potential accounts and improve productivity. ZoomInfo’s conversation tools capture and analyze calls, offering real-time coaching and feedback for continuous improvement.

Timely Engagement with Actionable Alerts

With integrations into platforms like Slack and email, ZoomInfo delivers just-in-time alerts for events such as buyer engagement surges, role changes, funding rounds, and more. Its AI helps craft uniquely relevant outreach to ensure reps capitalize on timely opportunities with messaging that resonates with buyers’ most urgent needs.

Key Features:

Comprehensive B2B database with firmographics, contacts, and buying intent
Embedded conversation intelligence, engagement, and orchestration tools
Seamless integration with major CRMs and marketing automation systems
Powerful search and segmentation capabilities
Ongoing data cleansing and automatic enrichment for greater data reliability

Learn More about ZoomInfo

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a sales-focused extension of LinkedIn, designed to help reps connect more strategically with prospects. With access to LinkedIn’s expansive network — spanning 860+ million members and 60 million companies — users can pinpoint and engage leads with precision.

It harnesses member-driven insights to surface relevant account information, relationship context, and buying intent. These signals enable sales professionals to personalize outreach, build trust, and increase win rates throughout the sales process.

Key Features:

Deep search filters to identify high-value leads
Real-time lead and account updates from LinkedIn activity
InMail for direct outreach beyond existing connections
CRM integration for synced prospecting workflows
Custom lead and account list management

Learn More about LinkedIn

Seamless.AI

Seamless.AI is a real-time contact data platform that simplifies B2B prospecting. Using AI to discover and verify emails and phone numbers, the platform enables sales teams to build accurate, targeted lists without manual research.

Its data is continuously refreshed, ensuring that users always work with the most up-to-date information. Seamless.AI also integrates with major CRM platforms, making it easy to route verified leads directly into existing workflows.

Key Features:

AI-powered engine for discovering verified B2B contact info
Constantly updated data to ensure accuracy
Chrome extension for on-the-fly prospecting
Integrations with top CRM tools for seamless syncing
Advanced filters to build highly targeted lead lists

Learn More about Seamless.AI

Top 3 CRM Systems

CRM Systems offer AI-powered tools for engagement and productivity, along with real-time updates, lead scoring, and opportunity tracking, providing a comprehensive view of the sales pipeline.

These systems include features like revenue intelligence dashboards, partner and lifecycle management tools, and extensive integration ecosystems, ensuring alignment across teams and scalability for the needs of larger enterprises.

Additionally, CRMs often provide built-in sales engagement and email automation tools, configure-price-quote (CPQ) functionality, and flexible architectures for tailored workflows, all aimed at streamlining sales processes and improving decision-making.

Salesforce Sales Cloud

Salesforce Sales Cloud is a comprehensive CRM solution that blends automation, AI, and integrated tools to help revenue teams move faster from pipeline to closed-won. Positioned as a complete growth platform, Salesforce Sales Cloud enables sales reps to boost productivity and customer engagement through powerful data, automation, and AI-driven insights.

The platform includes advanced capabilities such as Sales AI, engagement tracking, performance management, and revenue lifecycle tools — all designed to guide reps through every step of the sales cycle. With its Agentforce functionality, teams can tap into AI-powered agents that support lead management, opportunity tracking, and buyer engagement with speed and precision.

Key Features:

AI-powered engagement and productivity tools
Real-time CRM updates, lead scoring, and opportunity tracking
Revenue intelligence and sales performance dashboards
Partner and lifecycle management tools for enterprise alignment
Extensive integration ecosystem within Salesforce and beyond

Learn More About Salesforce Sales Cloud

HubSpot Sales Hub

HubSpot Sales Hub is a user-friendly CRM designed to help scaling sales teams improve efficiency, streamline communication, and close deals faster. Built on the broader HubSpot CRM platform, Sales Hub centralizes data, tools, and workflows for full visibility into pipeline activity.

With built-in engagement tools, CPQ functionality, and customizable dashboards, reps can access insights and act on warm leads more effectively. The platform’s automation capabilities also reduce the burden of necessary yet time-intensive administrative tasks, enabling salespeople to focus more time on building relationships and driving revenue.

Key Features:

Built-in sales engagement and email automation tools
CPQ and deal tracking with real-time updates
Insight-rich reporting and forecasting dashboards
Seamless integration with HubSpot’s marketing and service hubs
Extensive partner ecosystem

Learn More About HubSpot Sales Hub

SAP Sales Cloud

SAP Sales Cloud is a flexible, enterprise-grade CRM that helps organizations streamline their sales processes, harness data for better decision-making, and adapt quickly to shifting market demands. Designed for large and complex sales organizations, the platform combines automation, AI-powered recommendations, and deep integration capabilities.

It unifies data, processes, and people across the sales cycle, enabling teams to make informed decisions faster and execute with greater confidence. Intelligent insights guide sellers toward the right opportunities, while configurable workflows ensure alignment with different requirements across various teams.

Key Features:

Intelligent recommendations to guide sales actions
Flexible architecture for tailored workflows and integrations
Unified view of accounts, contacts, and deals across channels
Enterprise-level scalability and security

Learn More About SAP Sales Cloud

Top 3 AI Sales Assistants

ZoomInfo Copilot

ZoomInfo Copilot empowers sellers to move faster and smarter by combining powerful generative AI with the industry’s most reliable GTM data.

Built to help reps reach the right buyers at the right moment, ZoomInfo Copilot uses real-time signals, CRM insights, and ZoomInfo’s unmatched business intelligence to surface personalized guidance — on average, ZoomInfo Copilot users book 60% more meetings and demos..

ZoomInfo Copilot identifies best-fit contacts who are likely to engage, at the right time, with customized, relevant messaging across multiple channels. It delivers AI-powered suggestions for each account, whether that’s a new lead triggered by job changes, a financing event, or a high-intent signal. Sales teams can use Copilot’s built-in assistant to generate customized messages instantly, saving time while increasing relevance and improving response rates.

AI-Powered Assistance from Signal to Send

ZoomInfo Copilot also acts as an intelligent assistant for sales reps, offering pre-meeting briefs, opportunity summaries, and next-best-action recommendations. Slack and email integrations ensure alerts are surfaced where reps already work, while Account AI offers a 360-degree snapshot of account health and history — fueling deeper engagement without time-consuming additional research.

Key Features:

Real-time insights from ZoomInfo’s proprietary buying signals
Instant, AI-generated outreach messages tailored to buyer context
Alerts on key changes like job moves and engagement spikes
Account summaries drawn from customer CRM and ZoomInfo’s first-party data
Recommendations and data surfaced across the sales tech stack

Learn More About ZoomInfo Copilot

Salesforce Einstein

Salesforce Einstein brings AI into the heart of the CRM experience, enhancing how sales teams prioritize leads, manage relationships, and close deals. Embedded across the Salesforce ecosystem, Einstein provides predictive analytics, personalized engagement insights, and intelligent automation that help sellers work more effectively.

Offering a range of capabilities, from smart forecasting to natural language-powered chat, Salesforce Einstein suggests next steps directly within daily workflows. By analyzing customer data in real time, Einstein helps sales teams anticipate buyer needs and optimize engagement strategies for better outcomes.

Key Features:

Predictive lead and opportunity scoring with intelligent insights
AI-powered automation using advanced natural-language processing
Unified data analytics for strategic planning and reporting
Deep integration with Customer 360 for a complete view of each buyer

Learn More About Salesforce Einstein

HubSpot Breeze

HubSpot Breeze adds a layer of intelligence to the HubSpot CRM platform, enabling reps to streamline daily tasks, improve personalization, and close deals faster. Designed for ease of use, Breeze delivers AI-powered insights and automation to every phase of the sales process, from prospecting to pipeline management.

Breeze includes a suite of AI agents like the Prospecting Agent, Content Agent, Social Media Agent, and Customer Agent. These automated software agents support sales teams with tasks such as content creation, contact enrichment, and outreach planning — all from within a unified CRM workspace.

Key Features:

Workflow automation through Breeze Copilot
Advanced buyer insights and enrichment tools
Seamless integration with HubSpot CRM for unified data access
Specialized AI agents for different tasks throughout the sales cycle

Learn More About HubSpot Breeze

Top 3 Auto Dialer Software Tools

Auto-dialers save frontline salespeople precious time by automating outreach via phone calls, SMS text messages, email, and even communication via popular messaging apps, to increase individual rep productivity and increase connect rates.

While some dedicated auto-dialer tools are gradually being replaced by software communication platforms that offer this functionality among other features, several solutions remain focused on the mechanics of automating outreach for salespeople.

JustCall

JustCall is a unified business communication platform that streamlines voice, SMS, email, and WhatsApp interactions into a single interface. Designed for customer-facing teams, it combines multichannel communication with workflow automation and AI tools, supporting over 6,000 businesses worldwide.

Sales and support teams can handle calls, texts, and chats across multiple channels, while built-in automation and 100+ integrations help reduce manual tasks and speed up customer responses. JustCall’s AI features, such as real-time assistance and post-call insights, aim to reduce call handling times by up to 40% and increase retention.

Key Features:

Auto, predictive, and power dialers with smart call routing
Integrated SMS, MMS, WhatsApp, and email communication
Real-time AI coaching, call analysis, and post-call insights
Over 100 CRM and sales tool integrations
Shared inboxes and multi-level IVR for collaboration and routing

Learn More about JustCall

Talkdesk

Talkdesk is a global cloud contact center platform built for companies that prioritize customer experiences. Via built-in automations, Talkdesk helps businesses streamline their most critical customer service operations across voice and digital channels.

More than 1,300 companies, including IBM, Canon, and On Running, rely on Talkdesk to deliver integrated, AI-enhanced experiences that improve customer satisfaction and drive measurable impact.

Key Features:

Unified platform for phone, digital channels, and industry-specific tools
AI-first automation for routing, analysis, and support
Real-time monitoring and analytics across CX operations
Pre-built solutions tailored to industry use-cases

Learn More about Talkdesk

Nooks

Nooks is an AI-powered parallel dialer and virtual salesfloor that boosts SDR productivity by helping reps multiply their call volume and connect with more prospects. With a focus on speed and conversation efficiency, Nooks enables teams to accelerate outbound efforts and book more meetings.

Designed specifically for sales development teams, the platform combines multi-line dialing with collaboration tools to mimic a real sales floor. Nooks is particularly effective for high-volume outreach and is used by fast-growing tech companies looking to scale pipeline generation.

Key Features:

AI-powered parallel dialer to increase live conversations
Virtual sales floor for collaborative coaching and real-time feedback
Smart routing and call pacing to optimize rep workflows
Native integrations with Salesforce and other major CRMs
Built-in analytics for performance tracking

Learn More about Nooks

Top 3 Lead-to-Account Matching and Routing Tools

Lead-to-account matching and routing tools streamline lead management by connecting new leads with existing account records in GTM data systems.

These tools offer several benefits, such as automatically directing potential leads to the right salesperson, general time savings, improved data accuracy, enhanced customer experiences, and stronger account-based strategies.

Key features include data integration, data management tools, customizable routing rules, real-time data processing, and no-code automation.

ZoomInfo

ZoomInfo streamlines lead-to-account matching and routing with a robust suite of data management tools built for high-performance sales and marketing teams. ZoomInfo Operations, a no-code automation platform that enhances CRM data quality and enables seamless routing based on customized business rules, makes this possible.

By combining ZoomInfo’s world-leading proprietary B2B data with integrations across more than 60 external data sources, ZoomInfo’s GTM Intelligence Platform ensures your systems are always working with clean, accurate, and up-to-date information. ZoomInfo Operations supports deduplication, standardization, and enrichment at scale, helping teams maintain a reliable data foundation for the entirety of their GTM efforts.

Automated Matching with Custom Routing Logic

ZoomInfo Operations allows users to build routing logic that aligns with specific business needs, such as territory design and assignment, ensuring leads are sent to the right rep every time. ZoomInfo’s real-time processing engine prevents data delays and enhances responsiveness, improving SLAs and conversion rates.

Built for Scale Without Code

With a visual, no-code interface, teams can create and manage complex lead processing workflows without technical support. The result is more automated workflows, fewer manual tasks, and greater speed in how leads are matched, routed, and acted upon.

Key Features:

60+ third-party integrations plus ZoomInfo’s industry-leading proprietary data
CRM data enrichment, deduplication, and standardization
Custom lead routing rules for precise assignments
Real-time syncing and data updates across systems
Visual, no-code workflow builder for rapid deployment

Learn More about ZoomInfo Operations

Chili Piper

Chili Piper automates lead distribution, form routing, and scheduling to ensure fast, seamless follow-up with inbound prospects. Designed to eliminate delays in the handoff between marketing and sales, it lets teams qualify and route leads directly from web forms and instantly book meetings with the right reps.

Its Form Concierge product ensures leads are properly screened and routed the moment prospects submit a form. The Distro tool automates backend lead assignment, while Instant Booker gives reps the ability to schedule meetings with a single click.

Key Features:

Qualifies and routes leads from web forms immediately
Instant meeting booking via one-click scheduling
Automated lead distribution with smart logic
Syncs meetings and activities to CRM automatically

Learn More about Chili Piper

LeanData

LeanData provides a flexible, no-code platform for visualizing and managing lead routing processes at scale. Its drag-and-drop interface allows operations teams to build custom workflows that ensure every lead is accurately matched to the right account and owner.

The platform is known for its high lead-to-account matching accuracy — up to 95% — which helps revenue teams respond faster and more effectively. LeanData’s BookIt feature handles meeting qualification, assignment, and scheduling in one streamlined experience, reducing friction in the buyer journey.

Key Features:

Visual workflow builder for no-code lead routing
Industry-leading 95% lead-to-account match accuracy
Automated meeting scheduling through BookIt
Integrations to enhance data visibility and assignment logic

Learn More about LeanData

Top 3 Sales Compensation Platforms

Sales compensation platforms offer a spreadsheet-style interface for flexible plan setup, real-time dashboards for earnings and performance tracking, and seamless integration with CRMs and ERP systems. These platforms automate commission calculations with approval workflows, provide personalized dashboards with earnings breakdowns, and offer reporting and analytics for financial forecasting and regulatory compliance.

Some solutions enable no-code modeling engines to adapt quickly to plan changes, provide territory carving, quota setting, and incentive plan design, among other features.

Salesforce Spiff

Salesforce Spiff brings the familiarity of a spreadsheet together with the scalability of a modern compensation engine, enabling finance and sales operations teams to manage incentive plans without relying on IT or engineering. Designed for speed and simplicity, it allows organizations to automate complex commission structures, boost team morale, and improve trust across departments.

Spiff’s intuitive interface and powerful reporting make it easy for teams to visualize performance and earnings in real time. With seamless integrations and automation capabilities, it reduces administrative burden and provides greater accuracy, helping businesses stay focused on revenue growth while ensuring the best reps are compensated for their efforts.

Key Features:

Spreadsheet-style interface for flexible, familiar plan setup
Real-time dashboards for earnings and performance tracking
Seamless integration with major CRM and ERP systems
Automated commission calculations with approval workflows
Designed for finance and revenue operations teams to manage without technical overhead

Learn More About Salesforce Spiff

Everstage

Everstage is a leading sales compensation platform that automates commission processes and aligns incentive strategies. Used by global enterprises and high-growth firms alike, Everstage helps streamline sales performance management across departments including finance, RevOps, and HR.

The platform connects directly with CRM, HRIS, and ERP systems to process commissions in real time. Users can design plans with a no-code setup, apply modeling for complex rules, and track attainment through personalized dashboards in tools including Slack and Salesforce. Built-in analytics also support compliance and aid in financial forecasting.

Key Features:

Real-time commission automation from CRM and HR data
Personalized dashboards, leaderboards, and earnings breakdowns
Role-based access control and audit-ready compliance
Quota and contract management with transparent overrides
ASC606-ready analytics and intelligent reporting

Learn More About Everstage

CaptivateIQ

CaptivateIQ is a modern platform for end-to-end sales performance and compensation management. It helps revenue leaders and operations teams manage everything from quota setting and territory planning to commission calculation from a single, intuitive no-code interface.

Used by brands like Netflix, DataDog, and Boston Scientific, CaptivateIQ combines flexibility with enterprise-grade reliability. Reps gain visibility into real-time earnings data, while RevOps teams can adapt plans on the fly to match shifting priorities and market dynamics.

Key Features:

End-to-end platform for compensation and performance management
No-code modeling engine to adapt quickly to plan changes without IT support
Real-time commission tracking and rep dashboards
Territory carving, quota setting, and incentive plan design
Integrations with CRMs, ERPs, and data warehouses

Learn More About CaptivateIQ

Top 3 Outbound Call Tracking Tools

Outbound call tracking software enables businesses to monitor, analyze, and optimize their outbound calling efforts through features such as click-to-call, local number generation, and automated follow-ups, providing insights into call effectiveness and prospect engagement.

These platforms increase productivity by automating call logging and follow-ups, provide data-driven decisions through call outcome analytics, and improve customer engagement with local number generation.

Key benefits include enhanced training opportunities through call recording, improved ROI tracking with detailed analytics, and ensuring regulatory compliance and quality assurance of outbound calls.

ZoomInfo

ZoomInfo’s GTM Intelligence Platform enhances outbound call tracking by combining best-in-class B2B data, AI-driven insights, and seamless automation. With tools such as ZoomInfo Sales and ZoomInfo Copilot, sales teams can prioritize leads, optimize outreach strategies, and track call performance — all while reducing administrative overhead through CRM synchronization.

ZoomInfo Copilot identifies ideal buyers through real-time intent signals and engagement patterns, recommending the best time to connect with contacts who are most likely to engage, and suggesting personalized outreach based on recent activity. ZoomInfo Sales automates repetitive tasks and ensures each call is backed by rich data, improving efficiency and increasing the likelihood of meaningful conversations.

Call Intelligence that Fuels Coaching and Conversions

Chorus, ZoomInfo’s conversation intelligence solution, analyzes recorded calls to identify high-impact moments, objection trends, and rep performance patterns. Sales managers can use these insights to coach teams more effectively, refine scripts, and replicate top-performer behaviors across their sales organization. With AI surfacing key call trends and intent data, ZoomInfo helps teams maximize every outbound interaction.

Key Features:

AI-driven call performance insights from ZoomInfo Copilot
Conversation analysis and coaching through Chorus
Real-time intent signals to prioritize outreach
CRM syncing to log calls, notes, and buyer engagement
Automated workflows to streamline outbound activity

Learn More About ZoomInfo

Close

Close is a sales-focused CRM that integrates calling, emailing, and texting into one platform, built to help reps manage high-volume outreach efficiently. The platform includes a built-in Power Dialer and robust call tracking capabilities that log every conversation for performance analysis and pipeline visibility.

Teams can automate follow-up workflows, schedule tasks, and review call recordings for coaching and quality assurance. Close is designed to simplify the outbound sales process by giving reps a single tool to manage their daily outreach without switching between apps.

Key Features:

Power Dialer for rapid outbound calling
Automatic call tracking and recording
Workflow automation with task and follow-up reminders
All-in-one communication within a sales CRM

Learn More about Close

HubSpot Sales Hub

HubSpot Sales Hub provides call tracking capabilities within its unified CRM platform, allowing sales teams to monitor outreach performance, automate follow-ups, and gain deep visibility into prospect behavior. Calls, emails, and meetings are automatically logged, creating a centralized source of truth across the buyer journey.

AI features suggest next-best actions and help prioritize leads based on activity and engagement trends. Combined with pipeline and deal management, HubSpot enables smooth, informed outbound motions with customizable workflows and integrations.

Key Features:

Integrated call tracking and logging within CRM
Email tracking, engagement alerts, and follow-up automation
Pipeline management with real-time deal updates
AI-driven recommendations and performance insights

Learn More about HubSpot Sales Hub

Top 3 Website Visitor Identification Tools

Website visitor identification tools reveal detailed information about anonymous website visitors, such as company affiliation, contact information, and browsing behavior, bridging the gap between raw traffic data and actionable sales intelligence.

These tools enhance lead generation, enable more personalized marketing, and inform sales strategies by providing insights into visitor behavior, ultimately leading to faster sales cycles and more efficient resource allocation.

ZoomInfo WebSights

ZoomInfo’s GTM Intelligence Platform empowers B2B organizations with real-time intelligence, intent data, and visitor tracking to accelerate sales and marketing impact. With its comprehensive B2B database and AI-powered tools, ZoomInfo enables revenue teams to identify high-value web traffic and convert it into actionable pipeline.

With ZoomInfo WebSights, sales and marketing teams can pinpoint previously anonymous website visitors and trigger coordinated outreach before competitors ever make contact. WebSights seamlessly integrates with ZoomInfo’s broader platform, including ZoomInfo Copilot for AI-guided engagement, ZoomInfo Sales for streamlined prospecting, and ZoomInfo Marketing for orchestrated ABM and demand-gen execution.

Visitor Identification that Powers the Entire GTM Engine

ZoomInfo helps teams maximize web conversions through enriched form data, chat tools, and advertising campaigns directed at in-market buyers. Its unified tech stack ensures that visitor insights don’t exist in isolation — they’re connected to real-time buying signals, contact data, and customizable workflows that drive revenue across every channel.

Key Features:

Industry-leading B2B data
Real-time website visitor identification via WebSights
CRM and marketing automation integrations for rapid action
Enriched forms and chat experiences to boost conversion rates
Hyper-targeted ad campaigns using 300+ firmographic and behavioral filters
Seamless orchestration across sales, marketing, and operations
Predictive scoring and advanced search for prospect prioritization

Learn More About ZoomInfo Website Visitor Tracking

HubSpot Sales Hub

HubSpot Sales Hub provides teams with website visitor tracking tools that integrate directly within HubSpot’s broader CRM platform. It offers sales teams visibility into visitors engaging with their site, allowing for faster follow-up and more personalized outreach.

Alongside visitor insights, Sales Hub includes features including email tracking, calling, meeting scheduling, and CPQ capabilities. Teams benefit from shared access to contact records, streamlined automation, and in-depth analytics that improve decision-making and help scale sales performance.

Key Features:

Website activity tracking tied to CRM records
Integrated email templates, open tracking, and call logging
CPQ tools for streamlined deal creation
Unified data and engagement tools within the HubSpot ecosystem
Visual dashboards and reporting for performance insights

Learn More About HubSpot

Lead Forensics

Lead Forensics is purpose-built for B2B website visitor identification, helping organizations uncover who’s browsing their site — even when no form is filled. Its real-time data gives sales and marketing teams a critical edge, enabling faster, more relevant outreach to high-intent visitors demonstrating strong likelihood of engagement.

The platform offers detailed visitor profiles that include company information and key contacts, as well as lead scoring tools and CRM integrations to drive seamless pipeline execution.

Key Features:

Real-time visitor tracking with full company and contact details
Automated lead scoring and prioritization
Deep CRM integration to route leads directly to sellers
Insight-rich dashboards for sales and marketing coordination

Learn More About Lead Forensics

Top 3 Lead Mining Platforms

Lead mining software helps businesses extract valuable opportunities from multiple data sources by leveraging advanced algorithms and data-scraping techniques to identify potential leads.

These tools offer features like multi-source data mining, CRM integration, intelligent lead scoring, and data management tools, enabling businesses to enhance lead generation, streamline the sales process, and improve marketing ROI.

The best lead mining platforms provide comprehensive B2B databases with accurate, reliable contact and firmographic data, AI-powered lead generation, real-time buying signals, and seamless integration with existing systems.

ZoomInfo

ZoomInfo is the leading provider of B2B contact and company data, serving over 36,000 customers with unmatched lead quality, accuracy, and global coverage. Processing 1.5 billion data points daily, ZoomInfo’s GTM Intelligence Platform maintains a database of over 260 million professional profiles, 100 million companies, and 135 million verified phone numbers — empowering sales and marketing teams to find and engage the right prospects faster.

ZoomInfo’s advanced AI, machine learning, and real-time data verification ensure lead data is precise and actionable. The platform’s global reach includes more than 200 million professional profiles and 45 million mobile numbers outside North America, enabling users to scale outreach worldwide. Innovations like ZoomInfo Copilot further refine prospecting efforts by transforming raw data into personalized, actionable outreach strategies.

Unrivaled Scale, Precision, and Intelligence

ZoomInfo sets itself apart through its multi-source data collection and verification process, combining third-party providers, proprietary tech, and human researchers. The result is highly reliable, privacy-compliant data that supports confident decision-making and effective GTM execution. From prospect discovery to message delivery, ZoomInfo delivers a complete lead mining solution that outpaces other providers in depth, accuracy, and quality.

Key Features:

Vast B2B database with reliable, actionable contact and firmographic data
AI-powered lead generation and orchestration through ZoomInfo Copilot
Real-time buying signals and job change alerts to prioritize prospects
Integration-ready architecture for syncing with CRM and existing GTM tech stacks
Global coverage with verified international contact data for millions of individual and company profiles

Learn More about ZoomInfo

Kaspr

Kaspr is a LinkedIn-based lead mining solution that simplifies prospect discovery through its Chrome Extension and centralized dashboard. Designed for sales professionals who rely primarily on LinkedIn to uncover new leads, Kaspr provides verified contact details including phone numbers and email addresses directly from LinkedIn profiles in just a few clicks.

Beyond prospecting, Kaspr enables users to enrich contact data, create outreach sequences, and sync information with commonly used sales platforms. It also supports unlimited free B2B email access and adheres to major data privacy regulations, making it a simple, compliant tool for expanding lead lists efficiently.

Key Features:

Chrome Extension for quick LinkedIn lead capture
Data enrichment and campaign management via web dashboard
Integration with major CRMs and sales applications
Privacy-compliant lead generation and outreach workflows

Learn More about Kaspr

Lusha

Lusha offers an all-in-one prospecting platform built for sales, marketing, revenue operations, and recruiting teams. The product’s browser extension delivers verified contact and company data instantly, helping users connect with the right leads in fewer steps.

The platform combines intent signals with job change alerts and CRM enrichment capabilities, keeping sellers informed of significant changes. Lusha’s automation tools and API integrations streamline outreach and data management, while its in-platform email sequencing functionality helps teams engage leads directly without switching tools.

Key Features:

Verified B2B contact and company data with real-time enrichment
Intent data and job alerts for prioritized prospecting
CRM and API integrations for automated lead syncing
Prospecting browser extension for instant access to lead details
Built-in email sequencing to support outbound campaigns

Learn More about Lusha

Top 3 Buyer Intent Data Tools

Buyer intent data tools help sales and marketing teams identify prospects who are actively researching solutions by analyzing online activity and collecting real-time signals from various B2B websites and sources.

These tools provide insights into specific topics and the interests of potential buyers, enabling personalized outreach and targeted engagement strategies that prioritize high-propensity leads. Key features typically include integration with CRM and marketing automation platforms, custom segmentation and lead prioritization workflows, advanced filtering to align with ideal customer profiles, and reporting dashboards for performance tracking and visibility.

ZoomInfo

ZoomInfo delivers industry-leading buyer intent data, helping sales and marketing teams pinpoint prospects who are actively researching solutions. Trusted by more than 36,000 companies, ZoomInfo’s GTM Intelligence Platform combines deep company and contact data with advanced behavioral insights to drive more precise targeting and engagement.

The platform actively monitors thousands of intent signals, enabling users to apply highly specific filters to identify the most relevant buying activity. These insights seamlessly integrate with CRM and marketing automation platforms, enriching records and fueling personalized outreach strategies that prioritize high-propensity leads.

Activate In-Market Buyers with Real-Time Signals

ZoomInfo’s buyer intent capabilities are designed to accelerate sales cycles with automated workflows, segmentation tools, and intuitive reporting dashboards, enabling revenue teams to focus their time on the best-fit accounts that are most likely to convert, improving conversion rates and pipeline quality with every touchpoint.

Key Features:

Thousands of real-time B2B intent signals
CRM and MAP integration for workflow and record enrichment
Custom segmentation and lead prioritization workflows
Advanced filtering to align with ICPs, prioritized by engagement readiness
Reporting and dashboard tools for visibility and performance tracking

Learn More About ZoomInfo Intent

G2 Market Intelligence

G2 Market Intelligence offers access to exclusive buyer behavior data drawn from G2’s library of more than 1.8M verified software user reviews. With an interactive dashboard and proprietary market insights, G2 equips software vendors with a deep understanding of how buyers perceive their brand and competitors, and their place in their markets.

Marketers and product teams use G2 to uncover satisfaction drivers, competitive benchmarks, pricing sentiment, and win/loss insights, enabling smarter GTM decisions and more informed technology investments.

Key Features:

Continuously updated dashboard with voice-of-customer insights
Competitive analysis based on verified user reviews
Customer satisfaction and pricing perception metrics
Win/loss data to refine messaging and positioning
Buyer behavior trends that guide GTM strategy

Learn More About G2 Market Intelligence

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a lead generation and relationship-building tool built on top of the LinkedIn network, tailored for sales professionals. It provides advanced search filters, lead recommendations, and CRM integrations that help users identify and engage the right buyers at the right time.

Reviewers note that its search capabilities and lead suggestions are especially useful for targeting specific accounts, making it a helpful resource for sales teams aiming to prioritize outreach based on buyer signals.

Key Features:

Advanced lead and company search filters
Real-time lead recommendations
CRM integration and sync
Alerts on lead and account changes

Learn more about LinkedIn

Building Your Sales Tech Stack for Success

By strategically investing in platforms that support essential functions including sales intelligence, CRM, AI assistants, auto dialers, lead routing, and compensation management, sales teams can operate more efficiently and effectively.

Each category plays a vital role in the modern sales process. By carefully evaluating and implementing solutions from each of these categories, businesses can build a powerful sales tech stack that drives growth and success in 2025 and beyond.

In the end, no sales tool or process can truly move the needle on your ambitious goals without the right intelligence. That’s why ZoomInfo’s GTM Intelligence Platform is trusted by more than 36,000 companies worldwide, including more than half of the Fortune 500.

Build your sales tech stack with the right intelligence and the top tools from these categories, and you’ll be positioned to achieve strong, sustained growth in 2025 and beyond.