Account-Based Marketing

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented — leading to wasted budget, missed opportunities, and ROI that’s nearly impossible to prove. ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, […]

ZoomInfo is proud to announce we’ve partnered with TechnologyAdvice, a leading publisher of B2B product reviews, technology recommendations, vendor comparisons, and buyer’s guides, to provide these insights directly within ZoomInfo.

Imagine if you could know exactly who is visiting your website when they’re interested in buying your product. No more spamming people who may or may not be a good fit — just targeted outreach to precisely the right person at the right time. That’s what we’re unveiling today with ZoomInfo’s new WebSight Buyer ID, […]

Any seasoned marketer knows that demonstrating the connection between intent topics and tangible ROI can be difficult, if not impossible. Often at the mercy of the bad, outdated or incomplete data in their CRMs, marketers wind up investing time, effort and precious budget into campaigns and outreach that falter — or downright fail — at bringing […]

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams.  Two short years later, we’re thrilled to share that ZoomInfo has climbed from a newcomer in the ABM field to being recognized as a Leader in the 2024 Gartner® Magic Quadrant™ […]

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection.  Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. In short, ABM treats individual high-value accounts or collections of good-fit […]

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. This is where account data management software comes into play, empowering companies to optimize their ABM processes and achieve better results. Account data management software provides a centralized platform for […]

Generative AI has rapidly moved from a novelty technology to a staple of marketing tech – two out of three marketers surveyed by LinkedIn are currently using it. But only a quarter of marketers have an “extremely good” understanding of how to use AI in their day-to-day work.  Ready to move beyond the basics and […]

Businesses are constantly seeking ways to gain an edge and connect with their ideal customers more effectively. This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. With marketing account […]

For nearly 20 years, ZoomInfo has been fueled by an unwavering belief in the power of data to transform markets, companies, and careers.  As our founder and CEO, I’ve seen this story play out more times than I can count. Whether it’s one of the 60-plus Fortune 100 companies that trust ZoomInfo, or a single […]

Let’s face it: programmatic advertising is hard. Without the right data, tech stack, or process in place, B2B marketers run the risk of wasting their time and money on subpar results.  One of the biggest mistakes that B2B marketers make is relying on traditional demand-side platforms (DSPs) to launch their advertising campaigns. While traditional DSPs excel […]