Cold Calling

    strategies

    Best Days to Cold Call in 2025: Data From 1.4 Million Sales Calls

    You’ve got a killer product, a clear value prop, loads of customer proof and an airtight list of good-fit prospects. Calling these leads should be a breeze — so why aren’t you connecting?  Like it or not, even the most well-prepared sales rep can crash and burn by simply timing their cold calls wrong. Thankfully, […]

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    strategies

    The B2B Cold Calling Guide: Best Practices for Cold Calling

    Cold calling is an old selling tactic, but is it completely dead? Our post covers alternatives for new contact selling including “warm calling.”

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    category iconnews & trends

    12 Tips for Selling to the C-Suite: What Top Sellers and Execs Say

    C-suite executives have the power to close deals, drive revenue, and alter the trajectories of entire businesses. Connecting with these leaders and winning their trust is your most valuable skill as a seller — but today’s economic conditions mean it’s also harder than ever. So how should frontline sales professionals approach selling to the C-suite […]

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    tactics

    Timing is Everything: Here’s the Best Time to Cold Call Prospects

    The timing of a cold call can make all the difference between landing a sale or getting hung up on. That’s why there’s an endless supply of advice about when to hit the phones, and when to avoid dialing at all costs. Are late mornings on Wednesdays good? How about 4 p.m. on Mondays? While […]

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    strategies

    Anatomy of a Cold Call: 4 Steps to Better Outreach

    In the era of modern GTM, cold outreach can still be remarkably effective with the right tools, uncompromising data accuracy, and a tested strategic framework. Here’s how to create warm opportunities from even the coldest leads.

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    strategies

    How to Sell in a Recession: 3 Tips Based on Experience

    With the odds increasingly stacked against them, how can salespeople navigate a precarious economy and hit their number during a recession?

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    strategies

    3 Proven Ways to Turn Cold Calls into Warm Leads

    Cold calls may be harder to work than pre-qualified leads that were carefully vetted by your marketing team, but cold calling can be a rich source of pipeline for sales professionals who know how to think on their feet. 

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    strategies

    Here’s How COVID Changed the Best Time to Make Sales Calls

    On an average morning in early 2020, sales reps left their team huddles pumped up on yesterday’s success stories and a few cups of dark roast, ready to start dialing for the day. They had a system of tried-and-true tactics for making sales calls and historical data that supported what worked best.  Then the COVID-19 […]

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    tactics

    4 Ways to Improve your Cold Calling with Better Data

    The truth behind improving your cold calling (and cold emailing) is also a larger truth about sales in general — it’s not about volume, it’s about productivity.  The hard truth: “sales is a numbers game” is an outdated way of thinking. Regardless of the size of your sales team — two or 200 — you are […]

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    plays

    Cold booking

    Scenario A prospect initiates communication—maybe they fill out a form or request a demo—but you can’t get a hold of them. Send a calendar invite to this inbound lead with engaging messaging. New technology even makes it possible to book a meeting on their calendar. This is a last-ditch effort to make a connection, and […]

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