Sales Intelligence

No matter how tight your go-to-market strategy or how skilled your sales team, one hard truth remains: it’s nearly impossible to reach scale in B2B by relying purely on inbound tactics.  That means finding qualified prospects and converting them at a predictable rate, a job you simply can’t do without clean, accurate, and up-to-date contact […]

Between turbulent markets, rapid technological innovation, and intensifying competition, go-to-market (GTM) leaders in the commercial banking sector face many complex challenges.  But with those challenges come significant opportunities — for banks that can identify and act on them. GTM Intelligence goes beyond conventional business data to provide unprecedented insights into the problems that prospective clients […]

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals.  There’s certainly no shortage of sales tools available to help your team master every step in the modern sales process. The bad news? There are way too many of these tools, and their competing claims and […]

ZoomInfo’s State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams — and the roadblocks for further AI innovation. Power users on sales teams are saving time, closing deals faster, and seeing real, measurable business results. But despite the […]

Imagine that one of your top sales reps spends weeks courting a promising prospect, only to discover at the 11th hour that it’s actually a subsidiary of your largest customer. What should’ve been a smooth upsell turned into wasted effort — time you could have spent on an expansion play that was actually effective. It’s […]

The explosion of Artificial Intelligence is driving billions of investment dollars into the sector and inspiring nearly constant debate about AI’s impact on business and society. So how is the massive growth in AI technology actually affecting day-to-day corporate reality?  A new ZoomInfo survey of more than 1,000 go-to-market professionals shows frontline workers have eagerly […]

The sales and marketing go-to-market frameworks we’ve relied on for decades — staples like the funnel, the flywheel, and the buyer’s journey — are fast becoming obsolete … or are out the door already. We all know that buyers use traditional online resources like vendor websites, trade publications, social media, and forums to conduct research […]

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. Companies spend billions of dollars annually on GTM efforts, yet many still fail to achieve their growth targets. Why? Because […]

The rapid adoption of GPT-based AI tools isn’t simply a technological evolution in sales; it’s a fundamental restructuring of how teams work. Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems don’t just centralize data or automate tasks — they actively analyze, predict, and collaborate in ways that are completely reshaping roles and […]

Today’s best go-to-market teams rely on actionable market signals and insights to fuel their sales motions. But without smart automation and easy-to-use tools, those plans simply can’t get off the ground. Solving that problem for more sellers is the inspiration behind a new strategic partnership and integration between ZoomInfo and Salesloft.  We’re beyond excited to […]

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know AI isn’t a magic wand that can close deals for you. Instead, using AI effectively is about finding […]